Since I put the 10ths picture on the 11th, the pictures from the 11th are here on the 12th!
At Supermart they have a green sign for prime rib. Prime beef is the highest grade of meat possible under USDA certification.
The order form, though, is for choice rib. Choice beef is not prime, but it is better than select. Below select there are five more ranks of progressively horrifing low-quality cuts.